Why ‘Nice’ Leaders Fail (and What Great Ones Do Differently)

Early in my career, I thought being nice was leadership.  Smiling through tension.  Softening every bit of feedback.  Keeping everyone happy.
I believed harmony built trust.  Over time, I realised, it didn’t.
What it built was confusion.  Mistrust.  Even resentment.
When someone underperformed, I hesitated to hold the line.  When values were bent, I rationalised them away.  I thought I was being supportive.  In reality, I was being avoidant.
And avoidance doesn’t make problems disappear.  It just leaves your team carrying them for you.

Niceness as a Trojan Horse

In many organisations, niceness is the mask that hides fear.
‘Nice’ leaders smile in meetings, nod in agreement, and type warm Slack or Teams messages, all while sidestepping the conversations their people desperately need.
They delay decisions.  They dodge discomfort.  They confuse people-pleasing with people-leading.
Niceness without clarity isn’t leadership.  It’s self-protection dressed up as empathy.

Why Clarity Matters More Than Comfort

Research from Harvard Business Review shows employees value clarity, decisiveness, and follow-through more than likability.
Why?  Because people crave direction, not just validation.  Avoiding hard truths in the name of harmony doesn’t preserve culture.  It poisons it.
Over time, it:
  • Normalises underperformance
  • Dilutes accountability
  • Silently erodes trust
Being liked is easy.  Being clear is rare.

Nice Leaders Avoid. Great Leaders Engage.

This doesn’t mean kindness has no place.  In fact, kindness is essential.  There is a difference though, as true kindness isn’t “protecting” people from reality.  It’s telling them the truth; with care, with courage, and with respect.
At True North ECL, we coach leaders to shift from pleasing to leading by:
  • Saying what needs to be said, even when it’s uncomfortable
  • Swapping vague praise for specific, honest feedback
  • Creating cultures where candour is normalised, not punished
  • Leading with clarity, not consensus

What Happens When Niceness Wins Over Leadership?

Here’s what I’ve seen time and again when “nice” takes priority:
  • Toxic behaviours go unchecked
  • High performers disengage or leave
  • Team meetings turn into echo chambers
  • Decisions stall, standards slip, and no one knows who’s driving the bus
This isn’t just a cultural problem.  It’s a strategic failure.

Clarity Is Compassionate

I often say this in coaching: clarity is kind.
It’s kind to your team, your culture, and to yourself as a leader.
Clear leaders:
  • Set expectations early and revisit them often
  • Give direct feedback, not cryptic hints
  • Model honesty, not passive-aggression
  • Build trust by being the same person in every room
When people know where they stand, they stop second-guessing.  They start growing.

A Leadership Gut Check

If you’re wondering where you sit, ask yourself:
  • Am I avoiding a conversation in the name of being “supportive”?
  • Am I letting someone coast because “they mean well”?
  • Am I holding back in meetings to keep harmony instead of driving clarity?
That’s not kindness.  That’s fear.

The True North Take

Strong leadership isn’t about being the most liked person in the room.  It’s about being the most consistent.
The one who:
  • Speaks the truth with grace
  • Sets the tone with values 
  • Holds the space with courage
Leadership isn’t theatre.  It isn’t vibes.  It’s a responsibility.
And the leaders who thrive today are the ones who choose clarity over comfort, and principles over popularity.
At the end of the day: you’re not here to be liked.  You’re here to lead.  
Kevin Kivi

With over 25 years of global leadership experience, I help executives, entrepreneurs, and senior leaders unlock their potential, lead with authenticity, and build high-performance cultures.

As the founder of True North Executive Coaching & Leadership, I guide leaders through change and complexity with clarity, purpose, and a people-first approach. My background includes senior roles across Australia, the U.S., and Canada—most notably launching and scaling Horizon Media’s award-winning Canadian operations.

I’ve worked with leading brands including P&G, Ford, Mars Wrigley, Tim Hortons, and Warner Bros., combining strategic insight with hands-on business experience to drive results.

Now, I coach and advise leaders to align their goals, inspire their teams, and lead with confidence in today’s fast-paced world.

https://www.truenorthecl.com.au
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Leadership Is About Decency. About Bringing People Together.