The Compass

Reflections, strategies, and real leadership insights to help you navigate change, challenge, and growth.
The Advertising Industry's Identity Crisis
Kevin Kivi Kevin Kivi

The Advertising Industry's Identity Crisis

The advertising industry has always prided itself on reinvention. It’s weathered the rise of digital, the dominance of platforms, and now, the sweeping impact of automation and AI. But in 2024 and beyond, we’re facing a different kind of disruption—one that’s not just technological or creative, but existential.

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