Coaching With Integrity: Why ICF Standards Matter More Than Ever

In a world where anyone can call themselves a coach, standards matter.

Coaching is an unregulated industry. There are no formal barriers to entry, no central licensing authority, and little accountability unless a coach voluntarily chooses to uphold professional standards.

At True North Executive Coaching & Leadership, we believe coaching should be as trusted and respected as any other profession rooted in human development. That trust begins with ethical accountability.

That's why we're proud members of the International Coaching Federation (ICF), the leading global organisation for professional coaching. ICF accreditation isn't just a line in our bios, it's the foundation of how we show up.