The Compass
Reflections, strategies, and real leadership insights to help you navigate change, challenge, and growth.
Why Leadership Is the Last Competitive Advantage in Advertising
We used to sell magic. Now it’s algorithms, templates, and turnaround times.
Clients today aren’t hiring agencies for output, they’re investing in judgment, clarity, and courage. They want leaders who can confidently guide, especially when everything around them is automated.
Sure, anyone can buy AI tools or license tech. But leadership must be grown—from within, with grit, with empathy, with heart.
As agencies are commoditised, the biggest gap will be leadership.
The Advertising Industry's Identity Crisis
The advertising industry has always prided itself on reinvention. It’s weathered the rise of digital, the dominance of platforms, and now, the sweeping impact of automation and AI. But in 2024 and beyond, we’re facing a different kind of disruption—one that’s not just technological or creative, but existential.