Why Leadership Is the Last Competitive Advantage in Advertising

We used to sell magic. Now it’s algorithms, templates, and turnaround times.

Clients today aren’t hiring agencies for output, they’re investing in judgment, clarity, and courage. They want leaders who can confidently guide, especially when everything around them is automated.

Sure, anyone can buy AI tools or license tech. But leadership must be grown—from within, with grit, with empathy, with heart.

As agencies are commoditised, the biggest gap will be leadership.