The Compass
Reflections, strategies, and real leadership insights to help you navigate change, challenge, and growth.
From Redundancy to Resilience: How Advertising Talent Can Rebuild Their Edge
The advertising industry is on break-glass alert. Agencies are laying off employees, shrinking teams, and recalibrating service offerings—all in the name of efficiency. According to a recent analysis, this trend isn’t a failure; it’s shape-shifting. But for everyone let go, it’s a moment of reckoning.
The Advertising Industry's Identity Crisis
The advertising industry has always prided itself on reinvention. It’s weathered the rise of digital, the dominance of platforms, and now, the sweeping impact of automation and AI. But in 2024 and beyond, we’re facing a different kind of disruption—one that’s not just technological or creative, but existential.